The Gold Prospectors Association of America

For the world's largest gold prospecting association, we handled their entire digital marketing strategy and print and editorial materials.

What we did in

Digital Marketing

Projects

Developed variety of targeted engagement programs including:

  • Strategic email marketing campaigns
  • Grew Facebook, Youtube, and Instagram Pages
  • Enhanced entire website for better engagement
  • Analyzed + optimized each project for better performance

What worked

  • The Nugget Newsletter created was a huge success
  • Retention emails for renewals and purchases
  • Event announcements and outreach

Measurables

  • Nugget Newsletter garnered $500,000 in additional sales in one year
  • Renewals increased 3x through retention campaign
  • Event outreach increased attendance by 65%

Email Campaigns + The Nugget Newsletter

What we did in

Print + Digital Production

What we did in

Editorial Management